– Navy Veteran and Local Entrepreneur Bring Award-Winning Senior Care Services to Greater Lexington Communities – 

ROSEVILLE, Calif. (Nov. 8, 2017)Always Best Care® Senior Services, one of the leading senior care franchise systems in the United States, announced today that Phillip Morgan and his partner, Sarah Diener, have opened Always Best Care of Greater Lexington. The new agency, located at 2333 Alexandria Drive, provides senior care to the communities of Greater Lexington, which include Georgetown, Winchester, Paris, Versailles, Nicholasville and Midway.

“I learned about Always Best Care while searching for home health care options for my mother, who has advanced dementia,” said Morgan. “During my search, I realized that there is a critical need for senior care services in the area. What attracted me the most to Always Best Care was the unparalleled support it provides its franchisees in becoming elder care experts, especially around in-home care and assisted living placement.”

Morgan has lived in Lexington, Kentucky for the past four years. He earned an MBA in marketing from Ohio State University and completed a six-year enlistment with the United States Navy in 1992. He is a current member of the American Legion. Prior to franchise ownership with Always Best Care, Morgan held the position of marketing brand manager, which entailed developing consumer-packaged goods. Sarah Diener is Morgan’s business partner and chief operating officer of Always Best Care of Greater Lexington. She earned a bachelor’s in industrial and operations engineering from the University of Michigan and has lived in Lexington since 2002. She brings a wealth of experience as an industrial engineer, specifically in process improvement for manufacturing and hospital environments.

“Phil Morgan is our third veteran franchisee to open an agency in less than two months, which serves as a true testament to how well our business aligns with military veterans who have a background of serving others,” said Jake Brown, CEO of Always Best Care Senior Services. “We couldn’t be more thrilled to have Phil and Sarah join our company and bring our award winning services to the communities of Greater Lexington. We’re confident that their strong professional backgrounds will aid in their success as they embark on this new business endeavor together.”

Always Best Care is one of the nation’s leading providers of non-medical in-home care, assisted living placement services and skilled home health care. The company delivers its services through an international network of more than 200 independently owned and operated franchise territories throughout the United States and Canada.

By working with case managers, social workers, discharge planners, doctors, and families, Always Best Care franchise owners provide affordable, comprehensive solutions that can be specifically matched to meet a client’s particular physical or social needs. The hallmark services of the Always Best Care include non-medical in-home care and assisted living finder and referral services, with skilled home health care now being phased in throughout the country.

For additional information on services available through Always Best Care of Greater Lexington, or for a free evaluation, please call 859-305-0060, email or visit


About Always Best Care

Founded in 1996, Always Best Care Senior Services is based on the belief that having the right people for the right level of care means peace of mind for the client and family. Always Best Care assists seniors with a wide range of illnesses and personal needs, and currently provides more than 4 million hours of care every year. Franchise opportunities are available to individuals interested in leveraging the company’s clear strategy and proven track record for delivering affordable, dependable service to seniors in their local areas.

Always Best Care also offers an exclusive program called Always in Touch, a telephone reassurance program that provides a daily phone call to seniors and disabled adults who are living alone and have limited contact with the outside world.  Always in Touch is the only absolutely free national telephone reassurance program of its kind anywhere in the USA and Canada. For more information on Always in Touch, or to request an application, visit

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